Why would anyone want the candle on the left, which is loaded with soot?

Recently, I was at a dinner party with some friends and one of my friends, Kelli, held up one of my candles and put it next to another candle from a big brand store. See below for the picture comparison. Kelli, said why would anyone want the candle on the left, which is loaded with soot? Look at the difference between a very clean burn and a very dirty burn. I thought – Kelli is a genius and that’s exactly why I do what I do.

My candles, for example, are made with a very high-quality soy wax that will not produce that nasty soot. My wax comes from a leader in the industry, Candle Science. For the wick, I use Wooden Wicks that not only burn beautifully, but produce that crackling sound we all love. My candle fragrances also come from Candle Science because once again I want only the best in my products. Lastly, I use different types of candle vessels. The most elegant vessel is my glass vessel. The customer chooses what they want and often, a tin is safer to ship so I use a white tin. Coming soon are massage candles with a square black tin.